Well this is pretty cool... what a perk for a Founder to be able to pass on the same uber subscription discount/lifetime rights to their friends!

For those of us with lifetime subs, we can simply pass the 30-day game card along to the same friend we refer. Neat concept, in this Dwarf's opinion.

Here is the official info:

"Refer a Friend & Play for Free!

We're proud to announce the Turbine Referral Program, a great way to earn free game time by introducing your family and friends to The Lord of the Rings Online™: Shadows of Angmar™! It's so easy an orc can do it!
The Turbine Referral Program lets paying subscribers of The Lord of the Rings Online™: Shadows of Angmar™ refer friends to play the game and receive free game time for successful referrals, subject to certain terms and conditions (see myaccount.turbine.com/referral/rules). Each of your referred friends will be sent a Guest Key to try the game for free for ten (10) consecutive days!

For every friend that buys the retail edition of the game, registers a retail product key at myaccount.turbine.com, and subscribes to the game, you'll get a referral credit that can be redeemed for 30 days of FREE game time that can be added to your subscription to that game! If you're already a Lifetime Member we'll issue you a 30 day game card key to give to a friend who is a game subscriber.

If you have Founder's pricing, you can also offer Founder's pricing to your friends! The first 10 friends you invite can take advantage of the special Founder's pricing plans offered through the Founder's Program. See www.lotro.com/founder for more details on the Founder's pricing terms.

Finally, to celebrate the launch of this new referral program we're proud to announce a special offer: For a limited time (ending on September 30, 2007), you will receive a referral credit for every retail product key activation! That's right, you don't even need to wait for your friend to subscribe before collecting your free game time! So get started today by visiting myaccount.turbine.com!"